Commercial Fantasies: Unpacking the Screen in Advertising
“How do you explain something you have never seen?” A voice poses this question to the viewer. A woman is shown staring off camera, her expression is relaxed, her eyes are wide, and a soft glow lights her face.
Still from “Sony 4K Ultra HD Smart TV Commercial,” YouTube video, 1:00, from a commercial created by the Sony Corporation, posted by Smart TVs & Gadgets on Aug 5 2014. Accessed March 26 2017. https://www.youtube.com/watch?v=VsUUwAHXWvA.
Still from “Bravia X9000C/X9100C series Floating Style – Our Thinnest ever 4K TV,” YouTube Video, 1:16, Advertisement published by Sony on January 5th 2015. Accessed March 26, 2017. https://www.youtube.com/watch?v=x5iczT4f17Q.
Screengrab from Sony’s website. Sony Corporation of America, 2017. “4K HDR & Full HD Color TVs With TRILUMINOUS Display.” http://www.sony.com/electronics/4k-hd-triluminos-display-color-tvs?cpint=SG_PRODUCT_DETAILS_SEC-TOUT-PDP-X90E-EN_GL-2016-11-M13-DISCOVERWHAT-TOUT03-COLOUR. Accessed May 6 2017.
Screengrab of Electric Object’s landing site. Electric Objects, 2017.“The Next Great Movement in Art.” www.electricobjects.com. Accessed March 29 2017.
Screengrab of Electric Object’s landing site. Electric Objects, 2017. “The Next Great Movement in Art.” www.electricobjects.com. Accessed March 29 2017.
Electric Objects, “Electric Object: A Computer Made For Art,” Kickstarter video, 1:45, produced by Saint Cloud, accessed March 29, 2017, https://www.kickstarter.com/projects/electricobjects/electric-objects-a-computer-made-for-art.